Maxine’s March Roundup: Celebrating Birthdays, New Flavours, and the Start of Spring!
April 01, 2021
Not sure about you, but I really seem to have enjoyed the simple things Spring brings this year more than ever. Perhaps covid has taught me to slow down - not a bad thing, hey!
As we hit the first milestone out of the pandemic, I am looking forward to an alfresco meal with friends, and have my fingers crossed for nice weather! What are you most excited for?
The Absoluters page continues to be a hive of loveliness - it’s the place I go for what I refer to as my virtual hug at the end of the day. If you’re a subscriber, you can request to join here using the password in your confirmation email and the lovely Katy will check that you’re an Absoluter and let you in. We have had a huge influx of lovely new members and posts recently so please bear with us, as it may take some time to get through all the new requests to join!
March is my birthday month and I wanted to share this special moment with our Absoluters, so in celebration, we launched our new flavours: Mango & Mandarin and Raspberry. They have been a long time coming, as we’ve been extensively taste testing lots of flavour combinations behind the scenes, and it’s so poignant for us to be able to offer these new flavours as it shows just how far AC has come. We absolutely couldn’t have done it without you!
And wow, I have to say… they have gone down an absolute treat! You guys have been feeding back your valued opinion, and it's neck and neck with all three flavours! A third of you love Mango & Mandarin, a third Raspberry, and a third of you are sticking with Original Lemon. It’s all about creating more choice for you, so I am absolutely delighted to see all the flavours getting so much love. And speaking of our very own social media butterfly Katy, she can’t have the Raspberry flavour in her house as she ate all 14 sachets in just three days - that’s how good they are!
I rather like the meanings behind the colours of our new flavours, too:
- The orange Mango & Mandarin Absoluters are associated with joy, warmth, heat, sunshine and enthusiasm.
- The red Raspberry Absoluter is associated with passion, love and seduction.
- The yellow Original Lemon Absoluter is associated with happiness, sunshine, optimism, enlightenment and creativity.
(Got to say, I'm all three. Not sure what that says about me! Greedy perhaps!)
Talking of greed, I began my health kick and am happy to report I have lost 12lb. I could write a chapter on my weight throughout my life! I fluctuate from size 10-16 and have used food as a crutch for all my life. You don't go up and down the scales by three stone by having a healthy relationship with food.
So it's taken 55 years, but a switch seems to have flicked, and I think I get it at long last! This time it's no fads, just good old calorie counting, and I have got to say I'm rather enjoying it. This next stage of my life will be time for me, time for Maxine - and at 55, my health is very much part of that. And now I’ve told you guys, I’ve got to do it as you’ll hold me accountable!
I have always run, it's my thing, and I simply adore it. I just love being outdoors and connecting with nature, no headphones, just being alone with the birds and my thoughts.
I have had a personal trainer for years. Paul accepts me wherever my head is at, no nagging or lecturing, and I respect him for that. If I go up the scales by three stone and I'm not in the right headspace to address it, he offers advice if I ask, but accepts that it's all about what's going on in my head, and that I will get there in my own time. I will be introducing him to our Absoluters soon. Watch this space!
A very poignant moment for me this month was becoming a patron of The Prince’s Trust. Giving back is something we feel strongly about as a family, and we look forward to working with and supporting this fantastic charity.
Another great moment this month was winning a Best Business Woman award! I won in the Made in the UK category, which is so important to me as I am so proud that Absolute Collagen is UK-made and contributes to the UK economy.
Unless you've been asleep, you couldn't have missed the noise surrounding Harry and Megan. Chatting this through with my children, I felt it was my duty to remind them that when someone you love shares something very personal with you, that person decided to share this information with you because they love and trust you, but it's not yours to share with wider audiences. I think this is a lesson we could all learn, and I certainly have through the years. I have had many family and friends share something they have found difficult with me. My duty is to listen and allow them to offload, safe in the knowledge that their personal and often private thoughts and opinions are safe and stay with me.
And finally, we rounded off March with a virtual comedy night for Team AC. It was fantastic to get everyone together on Zoom to enjoy a show from some great comedians - laughter is definitely good for the soul! And of course, we’re all looking forward to being able to have team events in person again someday soon.
Have a good month everyone and I hope you are enjoying spending time outdoors with those you haven't seen for a while.