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August 02, 2021


Maxine Laceby

Maxine’s July Roundup: Awards, Trinny, and Bonjour to our French Absoluters!


July was a busy month for Maxine and Team AC, including the launch of a brand new French language website!

August 02, 2021


Photo showing Maxine Laceby, a smiling white woman with short grey curly hair, holding up a sachet of Absolute Collagen while taking a selfie and smiling

August 02, 2021


Another month has flown by - I hope you’re all enjoying summer whether you’ve had sunshine or those pesky showers! It’s been another busy one for Team AC and I.

We started the month with a fabulous virtual breakfast PR event with AC’s in-house hair expert, the wonderful Eva Proudman, and some amazing ladies from the media. We sat and talked about the benefits of collagen for your hair over a yummy breakfast, and we sent breakfast hampers to all the attendees as well, plus some AC and hair goodies. I loved every moment of it and there were some really interesting questions being raised!

Eva also writes regular blogs for us about all things hair - she’s a fountain of knowledge and I’m so proud to have her on board.

This month also marked a very exciting new launch - Absolute Collagen now has our very own French website! 

Photo showing Maxine Laceby wearing white and standing against a yellow background, she is taking a sachet of Absolute Collagen and the words Binjiur la France are emblazoned in copper writing to her right

We said bonjour to our fabulous French Absoluters and I know the team has been working so hard to make sure our French customers get the same care and attention and all-round wonderful AC experience as our English speaking community. As I always say, it’s all about the power of SIR - making the customer feel Safe, Important, and Respected.

In other news, I was so proud to win two awards at the National Business Women’s awards! I won gold in the Business Woman of the Year - Small Business category, and silver in the Most Influential Business Woman category.

I couldn’t be prouder, and it means such a lot to be recognised in these incredible awards. Every single achievement and award is dedicated to the Absoluters - everything I do is for you!

Photo showing Maxine Laceby wearing a pale blue blazer and sitting at a desk, she is looking at the camera and the National Business Woman Gold Winner logo is superimposed on the image to the left of her

Finally… did you spot us on Trinny’s Instagram? We had so many messages from excited Absoluters who spotted us in her Closet Confessions video, where she talked about how AC is her holiday essential! We love Trinny and it’s always great to see AC “in the wild”, so to speak!

Whatever your summer has held so far, I hope you’re staying safe and well and enjoying all that British summer has to offer. Have you been on your holidays yet? Don’t forget to take your AC with you - I’d love to see all your holiday snaps! Tag me on Instagram or, if you’re an Absoluter, pop them in the Absoluters Facebook group. Can’t wait to see where you’re all taking your AC!