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September 01, 2021


Maxine Laceby

Maxine’s August Roundup: CEW Awards and Looking Ahead to Autumn


August flew by, bringing with it awards news, new product news, and plans for the first ever Team AC away day!

September 01, 2021


Photo of Maxine Laceby, a white woman with curly grey hair pushed back with a white hairband, she is wearing a white jacket and white necklace and holding up a bottle of Maxerum with a CEW Awards logo superimposed to the top left of the image

September 01, 2021


Wow, summer went by in a blur! I don’t know about you but I’ve absolutely loved being able to go places and see people, and I’m looking forward to more of the same as we head into autumn.

Recently I’ve been enjoying spending a bit more time in Bath. It’s where I grew up, and I have such a strong connection with it as a place. And of course, it’s got some gorgeous architecture and beautiful views, too! Definitely one of my favourite places to spend time. I’m also a big fan of staycations as a concept - we have such a wide range of amazing places right here on our doorsteps in the UK, and I love getting out there and exploring some of Britain’s best sights and experiences, especially if I can take Rosie with me!

August was a pretty exciting month for all of us at Absolute Collagen, as Team AC continues to grow and flourish. We were all absolutely thrilled to learn that Maxerum made it into the finals of the CEW Awards, which are the equivalent of the Oscars of the beauty industry! We won a CEW award a few years back for our collagen drink, so it’s truly special that Maxerum has made it to the finals too. I’ll let you all know if we win - fingers crossed, eh?

It was also a pretty important month for another reason - Team AC are developing new products! We’ve been working super hard behind the scenes and I’m so proud of how everything is going - we want to get it just right! Everything we do is inspired by, and in response to, what the Absoluter community wants, so I’m so unbelievably excited to have these new products to share with you in the coming months… Can you guess what they are?

Following the fabulous PR event I did with the wonderful Eva Proudman, Chairman of the Institute of Trichologists, I was delighted that so many of the ladies who attended went on to have one-to-one hair consultations with Eva. When you subscribe to Absolute Collagen, you’re also able to get one-to-one answers from Eva about your personal hair questions - she’s incredibly knowledgeable and an all round lovely person so I’m thrilled to offer her services as an Absoluter perk!

I’ve got so much to look forward to in autumn - for starters, Team AC are planning our first ever ‘away day’ in the Cotswolds. It’s a much-needed chance for us all to spend time together outside of work, chill out, get to know each other, and enjoy some fun activities in a beautiful location - I can’t wait! What are you most looking forward to in the coming months?

And finally… a note to all you mums out there as the schools start up again. I’m a big believer in the incredible and often overlooked powers, strengths and abilities of mothers, and I just want you to know that I see you, and you’re all doing fantastically. Women are bloody amazing and just in case nobody has told you lately, you are too!