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Photo showing Maxine Laceby wearing a dressing gown and holding a bottle of Maxerum, she is sitting against a textured grey headboard and the Pure Global Beauty awards logo has been photoshopped alongside her
May 13, 2021

Maxerum Wins Best New Anti-Ageing Product at the Pure Global Beauty Awards!

We’re so thrilled to announce that we’ve won another award! Maxerum, our powerhouse anti-ageing serum, won Best New Anti-Ageing Product at the prestigious Pure Global Beauty awards.

The Pure Global Beauty awards were set up to recognise the brands across the globe, big and small, who are taking the beauty world by storm. These awards are among some of the biggest in the business, and winners are voted for by an expert panel - so it means such a lot to us to have won!

The event took place online, so Maxine and members of Team AC gathered virtually to watch the awards - which were circus themed, and presented by the incredible RuPaul’s Drag Race UK star Tia Kofi, making it an amazing and truly unique virtual night out!

Maxerum is a vegan facial serum with four powerhouse ingredients, including bakuchiol, the plant-based retinol alternative that doesn’t cause any of retinol’s side effects. It is dermatologist approved, kind to skin, and clinically proven to reduce wrinkles by 18% and improve skin firmness by 28% in just 28 days.

We launched Maxerum back in July 2020, and were immediately delighted with the incredible response from our Absoluters. We knew we had created something truly special, and it’s an amazing feeling to have won this prestigious award - we couldn’t do it without our Absoluters, so thank you to every single one who has supported us.

And don’t forget, when you add a bottle of our award-winning Maxerum to an existing subscription, it’s just £23.99!

Maxine said: “Everything we do is for our Absoluters - they asked for a serum and we delivered, so this award is for them too!”

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