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2021 Plans and New Year’s Resolutions


While 2020 has been an unusual - and unusually tough - year, Team AC are here to look back on some of the best bits, from awards to new products and an ever-expanding team. Plus, we share some of our New Year's resolutions, too!

December 30, 2020


Photo showing Maxine, Margot and Darcy Laceby cheering and holding large gold 2021-shaped balloons while confetti falls around them

December 30, 2020


With a tumultuous year behind us, here at Absolute Collagen we’re looking to the future and all the amazing things we have in store. While we achieved some amazing things in 2020 - you can read all about them in our 2020 round up - now we have our sights firmly fixed on the year ahead. Plus, Team AC have also been thinking about some of our New Year’s resolutions, too! Here’s just a taste of what we’ve got lined up for 2021.

Fruity new flavours

Speaking of taste… the Absolute Collagen liquid collagen range is expanding! We’ve been working on this for a while now, and we are so incredibly excited to reveal that our new range of flavours will be launching in 2021. We’ll be keeping our classic lemon-flavoured sachets, but you’ll also be able to get your hands on three fabulous new fruity flavours, too, meaning there’ll be a whole new array of smoothies, juices and recipes you can use to enjoy your daily dose of AC! We can’t wait to share them with you - what flavours do you think we’ve gone for?

Super new social content

Social media has always been a huge part of our brand and community, but in 2020 social content and connection really came into its own, as we worked from home and had to stay safe apart from friends and loved ones. If you’re an Absoluter, you should definitely join our exclusive Absoluters Facebook group - it’s just like a lovely warm hug. And in 2021, we’re stepping up our social media game still further; we’ve got some exciting new experts and famous faces lined up for you - keep your eyes peeled!

Expanding our international offering

One of our proudest achievements in 2020 was the milestone launch of our international operations. These included our EU site and German-language site, and we’ve got plenty more where that comes from! We’re making plans to launch new offerings to our lovely German Absoluters, including our super popular refer-a-friend scheme which has been a roaring success among our UK customers! Plus, we’ve got our sights set on international expansion even further afield - keep an eye out for Absolute Collagen going truly global!

Team AC share their New Year’s resolutions

And finally - let’s talk New Year’s resolutions! Resolutions are tricky - we all love making them, and we always start the year with the best of intentions about sticking to them, but not always with much success! Part of the problem is that sometimes, there is a lot of pressure to commit to making huge life-changing resolutions, especially at this time of year when diet culture and weight loss advertising is at its peak. It’s not helpful to say we’re going to completely change our bodies or run a marathon - the best resolutions are the little, achievable ones, small steps to feeling happier in yourself and your life. After all, at Absolute Collagen, we’re all about loving the skin you’re in!

So this year, Team AC have decided to make small, positive changes in our lives - we’re not looking to change the world, just to change our everyday for the better. Some of our resolutions this year are:

  • Read more, scroll less!
  • Shop small, support local businesses
  • Go vegan 2 days a week - and say yes to more plans (to make up for 2020!)
  • Recycle more (and get creative with it!)

And as for Maxine, her resolutions are simple and inspirational: keep on embracing life, and create more products for our amazing Absoluters!

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